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Forty homes a week: how a cleaning business grew on repeat customers

Sam started with two homes in Manchester. Eighteen months later, almost every booking repeats every week.

25 October 2026 · 6 min read

Sam started with two homes, both friends of a friend. Today Sam’s small team cleans around forty homes a week, and almost every booking repeats.

Small area, full days

Sam only takes homes within a short drive of each other. Less travel means more cleans a day, and fewer late arrivals.

Raise prices when full

Prices have gone up twice, both times when the diary was full for a month. Almost nobody left.

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