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Finding customers

Why tutors should start looking for families in August

Parents decide in the first weeks of term. If you are not findable by then, they have already chosen someone else.

26 October 2026 · 5 min read

Tutoring is busy all year, but most families decide in the first few weeks of the school year. If you start looking for them in October, you are late.

Be findable by August

Parents search for a subject and a place, like "maths tutor Leeds". Search it yourself and see who shows up. That is who you are up against.

Reviews do the selling

Parents trust other parents. Ask every new family for a short review after their first month, while the progress is fresh.

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