Where your first ten customers will come from
Not from ads. From people who already know you, and the people they tell.
21 October 2026 · 6 min read
The first ten customers are the hardest, and almost never come from ads.
Start close
Friends, neighbours, old colleagues. Tell them plainly what you sell and what it costs.
Ask who else
After each sale, ask who else might want it. One good introduction beats a week of posts.