RivendelStart your business
The Journal
Finding customers

Why your Google listing matters more than your Instagram

Most local customers search before they buy. A complete listing with photos and hours wins the first click.

23 October 2026 · 5 min read

Instagram is where people browse. Google is where they decide. For a local business, the listing often matters more.

Fill in everything

Hours, services, photos and a short description. Empty listings look closed.

Answer reviews

Reply to every review within a day. People read the replies as much as the reviews.

Read next