How to name your business in an afternoon
Say what you do, where, or how it feels. Then check the web address before you fall in love with it.
22 October 2026 · 4 min read
Most people spend weeks on a name. An afternoon is enough if you follow a simple order.
Start with what you do
Names that say what you do, like Wren & Bloom for flowers, need no explaining.
Check before you choose
Look up the web address and the social names before you decide. Finding them taken later hurts.