Is my business idea any good? Five questions to ask first
Who pays, how often, how they find you, what it costs you, and whether you would still do it in a year.
23 October 2026 · 5 min read
Before you spend anything, answer five questions honestly. If you cannot, the idea needs more thought.
Who pays, and how often?
A product people buy every month is worth more than one they buy once.
How will they find you?
Search, word of mouth, a market stall? If you cannot say, that is the first thing to solve.
Would you still do it in a year?
Most businesses take months to grow. Pick something you will still enjoy when it is ordinary.