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The Journal
Money

What to do with your first £100 of sales

Not a logo, not a sign. Put it back into whatever brought you the next customer.

25 October 2026 · 4 min read

The first £100 feels like proof, and it is tempting to spend it on something that makes the business feel real. Wait.

Find what worked

Look at where each order came from. A search, a neighbour, a post? Put the money into more of that.

Put some aside

Set aside part of every sale for tax from the very first one. It is far easier than finding it all at once next year.

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